Throughout numerous experiments and exercises, you will become a choice architect understanding how to influence people’s decisions by shaping the context within which decisions are made. You will realise how predictably irrational is our behaviour and get trained on a model that will improve your activities.
Please download and have a look of the framework we are going to be using.
This Masterclass covers the first 2 steps (Prior experience and Context). We will talk more about Social influence in the Masterclass about Brands and Personal state in the Experiences Masterclass.